Crossing limits when the boundaries have already blurred.
This is, according to Sergio Amati, general manager of Lab Italia, the winning approach for the future that awaits us, and this is the philosophy behind Intersections, the mega-event scheduled to take place in Milan on 29 and 30 October at the Allianz MiCo: two days of conferences, workshops and exhibitions with international speakers. For the first time Iab forum, backed by a twenty-two-year tradition, is joining forces with If Italian Festival. A step backwards? Quite the opposite: the idea is precisely to show itself even stronger. ‘It is no longer just our forum, but the appointment of several subjects who want to count more, who want to network’. A choice that came practically natural in a world where marketing, creativity and technology in the age of AI coexist and converge: in fact, blurring their boundaries. ‘We realised, in short, that the time had come to systemise these two events that have been moving in parallel for too long and finally bring them together, thus sending a strong signal from the Industry’.